Dick van Hoff studied Product Design at the School of Arts in Arnhem. Functionality, quality and the relationship between the user and the product empower Dick’s designs. “Functionality surpasses aesthetics, but it doesn’t mean that form follows function,” Van Hoff claims. The designs are prominent and overwhelmingly stunning due to their powerful visual language. Often robust in form but subtly detailed. True icons that conquer your heart. “Their presence comes naturally, their place is logical and pleasant like an old friend,” says Van Hoff.
Dick van Hoff designed the Outdooroven and the Outdooroven XL specially for Weltevree.
“The Outdooroven was realized from the need to find more functions for fire than making a simple bonfire.”
Fire brings pleasure on a universal level, but has also always been used to prepare food. Van Hoff designs with his hands, often without the use of pen and paper. The end form from the oven is created through the process of making. The best way of heat distribution was found through trial and error.
Despite the fact that use value and experience are prominent, the simple and robust character of the oven shows an aesthetic appearance, which makes you want to put it in your backyard. It is a social product that sharpens the value of sitting around a fire or cooking together.